TW Steel’s CEO Goliath
Amsterdam, The Netherlands (EMBARGOED – 23 March, 2011) – TW Steel, the Dutch watch brand ‘Big in Oversized Watches’, officially launches its new CEO Goliath collection at BASELWORLD 2011 today. Further building on the luxurious ‘Collection ExtraOrdinary’ platform, first launched by the brand at BASELWORLD in 2009, the 15-model CEO Goliath family continues the theme of taking existing collections within TW Steel and making them more exclusive for the consumer.
The CEO Goliath executions spearhead a more formal, dress-look for ‘The Watch in Steel’ with the design objective to produce a collection that embraced a certain retrospective element while upholding the brand’s reputation for contemporary and distinguished styling on both the 37mm and 42mm offerings. This includes the introduction of a Swiss-Made edition, the CE3015, complete with 144 real A-grade diamonds and a Swiss Ronda 585 caliber movement.
In addition to continuing to set new standards for the design of oversized timepieces, TW Steel’s latest collection also celebrates a new level of comfort for the wearer. With flatter, convexed cases and the use of fixed-strap case technology – allowing the strap to be held tighter to the case following its natural curve, these prestigious editions will fit every wrist, no matter the size.
“I really wanted to offer a more formal, dressier watch and one that would really represent us well in the lifestyle market,” commented TW Steel Chief Design Officer, Ton Cobelens. “The shape of the Goliath is perfectly suited for this and I’m especially pleased with our focus on comfort. These watches are designed to fit all wrist sizes, both male and female.”
“I took pleasure in designing all 15 models in this collection but naturally I’m particularly excited about the Swiss Made CE3015. As the most expensive watch in the range there was no doubt it had to be a Swiss Made execution to reflect its beauty and its 144 real A-grade diamonds!”
Features of the CEO Goliath range include the use of sandblasted cases on the models sporting PVD rose gold plating and PVD black coating. Creating a superior matt case, combined with a shiny bezel, this look further distinguishes the watches adding to their appeal and enhanced qualities, which also include bold indexes and the 12 and 6 in striking roman numerals.
TW Steel enjoys a reputation as an innovative and bold watchmaker. As ‘Official Timing Partner’ to Lotus Renault GP in Formula One, TW Steel will maintain a global brand presence at the highest level of motorsport to the end of the 2012 season.