TW Steel Bolsters Luxury CEO Platform with Kivanç Editions

TW Steel Bolsters Luxury CEO Platform with Kivanç Editions

Amsterdam, The Netherlands (September 21, 2011) – In celebration of TW Steel’s relationship with Turkish acting star Kivanç Tatlituğ, the brand ‘Big in Oversized Watches’ is delighted to showcase three exceptional timepieces, from the CEO Tech Collection, bearing the actor’s name and reflecting his appreciation and passion for refined and luxurious styling.
The multi-award winning 28-year-old from Istanbul is a huge star in his home country, and in Turkish communities globally, thanks to the popularity of his TV shows. The CEO Tech Kivanç Editions will no doubt prove to be as equally popular thanks to their superior features.
The CE4003 and CE4004, in 44mm and 48mm respectively, feature matt sandblasted AA-quality rose gold plated cases. In contrast, and adding to the striking look of these watches, the dial uses a bold sunray blue color – further complimented by the use of a blue Italian leather strap.
The CE4005, available in 44mm only, is an elegant addition to the CEO Tech Collection featuring a matt sandblasted steel case and a shiny AA-quality PVD white gold plated bezel with eight steel screws. The sophisticated look of the timepiece is completed with the addition of 128 A-grade real diamonds and a ‘Mother of Pearl’ dial with grey Italian leather strap.
“Kivanç is an amazing guy and so full of energy and passion for what he does,” commented TW Steel Chief Design Officer, Ton Cobelens. “I really wanted to create these watches to reflect Kivanç’s tastes while also using him personally as an inspiration behind the design.
“He has amazing presence and charisma but his blue eyes really stand out to me and that’s why I’ve executed the CE4003 and CE4004 using a sunray blue – to mirror his eyes. We also know he has a huge female fan-base off the back of the success of his TV shows. The CE4005 undoubtedly caters to the female consumer with an appreciation of luxurious styling, highlighted by the use of the spectacular diamonds on the bezel and the sleek ‘Mother of Pearl’ dial.”
Kivanç Tatlituğ is equally pleased with the first editions from TW Steel to celebrate their partnership. “I think the Kivanç Editions are fantastic!” he stated. “I’m really impressed with the look of both designs, they’re both highly unique but sit so well together as a collection. The blue and rose gold combination, to me, is particularly appealing and very modern in its approach. There’s also no denying the beautiful looks of the CE4005, it’s truly an affordable luxury!”
All models in the Kivanç range come with a chronograph movement, measuring time to 1/20th of a second and feature a sapphire crystal. Kivanç’s name sits below the TW Steel logo on each dial while his signature adorns the case back to further personalize these special editions. All three models are 10ATM water resistant.
A family-owned company, headed by 28-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 80 countries worldwide. The Dutch company is also the ‘Official Timing Partner’ to the Lotus Renault GP team competing in the Formula One World Championship.

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