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Dario Franchitti

Dario Franchitti

TW Steel Congratulates Brand Ambassador Dario Franchitti on 2010 IndyCar Series Title
Amsterdam, The Netherlands (03 October, 2010) – TW Steel, the Dutch brand specializing in oversized watches, would like to officially congratulate Brand Ambassador, Dario Franchitti, on winning the 2010 IZOD IndyCar Series Championship on Saturday 2nd October, at the Homestead Miami Speedway, Florida.
The 37-year-old from Scotland claimed his third IndyCar Series title, after his previous successes in 2007 and 2009, with a solid drive to eighth place in the 17th and final round of the 2010 season driving the #10 Target Chip Ganassi Racing entry.
Franchitti took a personal role in the design and development of the TW607 (45mm) and TW608 (48mm) editions that bare his name.
The ‘Dario Franchitti’ edition is made of high-grade 316L steel featuring black PVD-coated screws on the bezel. Franchitti’s famous helmet colours of blue, green and red – based on the Scottish and Italian flags reflecting his heritage, also feature boldly on the watch.
On the striking black dial, the number 10 – Dario’s current race car number with Target Chip Ganassi Racing and the one he carried to his 2009 and 2010 IndyCar Series titles, is highlighted in red, while the numbers 2 and 7 are equally stunning in green – in recognition of the ’27’ he carried on the way to his first IndyCar Series title and his maiden ‘Indy 500’ victory in 2007.
‘Franchitti’ appears in blue on the tachymeter ring while Dario’s logo, signature and title successes feature on the case-back.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and lead the oversized watch market. A family-owned company, headed by 27-year-old Chief Executive Officer and co-owner, Jordy Cobelens, ‘The Watch in Steel’, has emerged as an innovative, bold lifestyle brand – now available in over 50 countries worldwide.

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