TW Steel Hit the Grid with Red Bull Holden Racing

TW Steel is proud to announce a new partnership with one of the racing world’s most exciting teams, the Red Bull Holden Racing Team.As Official Timekeeping Partner, the Dutch watch brand will launch a Red Bull Holden Racing Team Special Edition based on its new Volante collectionto celebrate thiscollision of boldness. The team have torn up the record books for […]

TW Steel Reveals Kelly Rowland Canteen Bracelet Timepiece

TW Steel, the global lifestyle brand ‘Big in Oversized Watches’, is proud to showcase the all new Special Edition timepiece honoring its partnership with Grammy Award winning recording artist and worldwide singing sensation, Kelly Rowland.   The Kelly Rowland Canteen Bracelet Special Edition (TW312 – €459,- / $649 US) features a distinctive and highly appealing all-black PVD coated steel case […]

The Laco Watch Manufacture

Laco. Committed to tradition Established in 1925 in the watchmaking metropolis of Pforzheim, Germany, Laco GmbH maintains a close connection with its founding values and uses those beliefs as a base for its current corporate philosophy. Andreas Günther, CEO of Laco GmbH and member of the company’s sixth generation of ownership, sees no incompatibility with such an approach. “Tradition, for […]

New Timepieces Worthy Of Triple Crown Winners

To immortalise Yamaha Factory Racing’s sensationally strong 2015 season and carry forward the champion spirit into 2016, TW Steel launches a new Yamaha Factory Racing collection at BASELWORLD 2016. Last year TW Steel’s official racing partners, the Yamaha Factory Racing team, brought home the MotoGP™ Triple Crown as riders Jorge Lorenzo and Valentino Rossi dominated the field, taking first and […]

Brand New Maverick Collection Adds Attitude to The Sport Heritage World

Amsterdam, The Netherlands (March 17, 2016) – TW Steel shakes up father time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on time. The hugely successful Son of Time […]

TW Steel Launch Yamaha Factory Racing Triple Crown Limited Edition

TW Steel is celebrating the incredible Triple Crown victory ofracing partner Yamaha Factory Racing in the best possible way. The world’s most successful MotoGP™ team wrote another chapter in the history books at the pinnacle of racing in the 2015 MotoGP™season, taking the Rider, Team and Manufacturer Title – The Triple Crown. A big victory deserves a big timepiece to […]

33 ELEMENT in Swiss Boutique

“33 ELEMENT – a modern interpretation of a classic. Their minimalism, clarity, durable classic case shapes, and thin lines around thedial create a concise, straightforward brand image. They represent a universal alliance of reliability with a Ronda Swiss movementcombined with high-tech materials: ceramics, steel, titanium, sapphire – altogether making 33 ELEMENT watches stylish and quality accessories for the modern inhabitant […]

Yamaha Factory Racing Collection

TW Steel has revved up its ‘Big in Oversized Watches’ family with the introduction of the four-strong Yamaha Factory Racing collection. Boasting two Tech and two Pilot executions, these timepieces perfectly showcase TW Steel’s famed design accents while at the same time they infuse the very brand DNA and the racing pedigree of Yamaha Factory Racing and its current YZR-M1 […]

CEO Canteen Automatic Dario Franchitti Limited Edition

TW Steel is delighted to honour brand ambassador and multiple IndyCar Series Champion, Dario Franchitti, with a brand new limited edition timepiece – the CEO Canteen Automatic Dario Franchitti (CE1200 – 50mm), the first model from the brand new CEO Canteen Automatic collection. Franchitti, a proud ambassador for the brand ‘Big in Oversized Watches’ since 2010, has undoubtedly cemented his […]

The New Zenith Pilot Montre d’Aéronef Type 20 “40 mm Lady”

Airborne adventures in the feminine mode Inspired by the watches and onboard instruments that Zenith produced in the early days of aviation, the Pilot Collection soars to new heights by introducing its first feminine model: the Pilot Montre d’Aéronef Type 20 “40 Mm Lady”. An eloquent and glamorous tribute to the great aviation conquests faithfully accompanied by Zenith, this timepiece comes […]

Swiss Boutique Loyalty Program

We are pleased to introduce the program Swiss Boutique Loyalty, created for our current and future customers in collaboration with First Investment Bank. What is Swiss Boutique Loyalty Program all about? The program is designed to reward our loyal customers. During the program (up to 31.12.2013g) for purchases over BGN 400,- in any of our stores and payment made by […]

EL PRIMERO Chronomaster 1969

The new El Primero Chronomaster 1969 chronograph is a concentrated blend of Zenith’s genetic heritage: the historical colours of the first El Primero chronograph are associated for the first time with the emblematic dial opening revealing the beating heart of the movement – the signature of the Manufacture Zenith. An authentic summary of the brand DNA. Zenith made its mark […]

ZENITH Doublematic

Yesterday Cairo, today Tokyo, tomorrow Moscow, always with an updated time zone. A simple operation sends the Pilot Doublematic’s worldtime function through all the time zones, as the crow flies. Day and night, here and there One disc transferred onto the flange reveals the time in each iconic city, while a second disc indicates day or night. Paired with a […]


Historical architecture meets the avant-garde as Zenith renovates its Manufacture Still firmly located in the very spot where it was born in 1865, the Manufacture Zenith has just witnessed the successful completion of the renovation work conducted on its central building uniting the various professions involved in watch production. Ever since its founding almost 150 years ago, the brand with […]


A classic expression of the most iconic complication. Captain Tourbillon The first classic tourbillon with a three-hand display in the Captain Collection, the Captain Tourbillon conceals beneath its understated elegance a world of perfectly mastered complexity. The construction of a tourbillon is one of the most difficult horological feats to accomplish. This mechanical device enhances precision by counter-balancing the gravity-induced […]

Zenith Stratos is the first watch to break the speed of sound in a near space environment with Felix Baumgartner

Roswell/ USA/ Zenith /RedBull Stratos Mission Baumgartner’s record jump from edge of space Mission Accomplished Zenith Stratos is the first watch to break the speed of sound in a near space environment with Felix Baumgartner* Zenith Ambassador, Felix Baumgartner earned his place in the history books on Sunday after overcoming concerns with the power for his visor heater that impaired […]


The gentle melody of one of the most fascinating complications Academy Minute Repeater Listening to the gentle notes of the music of time chiming on the wrist offers the unique experience of playing one of the finest musical scores of the watchmaking art. Once the corresponding lever is duly wound, the minute repeater complication sounds the hours, quarter-hours and minutes. […]


Gravity control meets the ancestral art of skeleton-working. Academy Christophe Colomb Tribute to Charles Fleck The “Gravity Control” system, along with openworking in the best Fine Watchmaking tradition: by dedicating its Academy Christophe Colomb skeletonised model to Charles Fleck, its legendary “chronométrier” or precision timer, the Manufacture Zenith pays a two-fold homage to these pioneers that each in their own […]

TW Steel Launches Kelly Rowland CEO Tech Editions

Amsterdam, The Netherlands (31 July, 2012) – Following her appointment in December as a worldwide ambassador for TW Steel, global star Kelly Rowland has now joined forces with ‘The Watch in Steel’ to release her very own CEO Tech Special Edition timepieces. Rowland, who continues to promote her third studio album, Here I Am, having first found international fame as […]


CLEAR FOR TAKE-OFF FOR THE ULTIMATE CHALLENGE! Wearing the all-new El Primero Stratos Flyback Striking 10th chronograph, Zenith Ambassador Felix Baumgartner is taking the plunge in the summer of 2012: the Austrian will jump out of a capsule suspended from a balloon in the stratosphere at an altitude of over 120,000 feet / 36.5 kilometres, nearly four times higher than […]

Every Second Counts

Celebrating its 20 anniversary this year TEO Ltd. participates in TW Steel’s Every Second Counts Global Campaign. The Campaign is running in more than 27 countries worldwhide. FOR A CHANCE TO WIN Purchase a TW Steel watch from participating stockists during the promotional period of 15 May to 15 July 2012 PRIZE 1 WIN A LOTUS F1 TEAM EXPERIENCE IN […]

El Primero Stratos Striking 10th Flyback headed for space!

March 15th 2012, New Mexico, USA El Primero Stratos Striking 10th Flyback headed for space! Our ambassador, Felix Baumgartner, jumped out of a space capsule from an altitude of approximately 71,580 feet as the Red Bull Stratos project moved forward into the manned flight test stage in New Mexico. The 42-year-old rode the space capsule attached to a giant helium […]


The Chronomaster Open unites in a spectacular fashion the most rigorous watchmaking tradition with bold contemporary design. This ZENITH model uncovers the very essence of time and reveals, in the opening of its dial, the 36 000 vibrations of its movement: the legendary El Primero. The aperture captures interest as much by the magic it emanates as by the curiosity […]

Captain Dual Time

Let us leave the ocean for a moment to explore navigation in the air. Watches equipped with the GMT function are the direct descendants of the conquest of the skies. In 1955, ZENITH presented a multi-time-zone watch intended for air pilots; this model was inspired by ZENITH’S aerial navigation instruments that had been integrated into the dashboard of cockpits since […]


Gray, amethyst, black, white, dark blue, petrol blue, pink, blue and violet: The upcoming winter is going to be so colorful that summer won’t be missed! Winter is just around the corner and ToyWatch prepares all the essentials to make the most of it, coloring its new Fluo Winter collection with the colors that best recall it: the cold gray […]

TW Steel Bolsters Luxury CEO Platform with Kivanç Editions

Amsterdam, The Netherlands (September 21, 2011) – In celebration of TW Steel’s relationship with Turkish acting star Kivanç Tatlituğ, the brand ‘Big in Oversized Watches’ is delighted to showcase three exceptional timepieces, from the CEO Tech Collection, bearing the actor’s name and reflecting his appreciation and passion for refined and luxurious styling. The multi-award winning 28-year-old from Istanbul is a […]

TW Steel Creates David Coulthard Timepiece

TW Steel, the Dutch brand specializing in oversized timepieces, used the magnificent setting of Monte Carlo to launch the all new TW Steel David Coulthard Special Edition watch on Friday. Coulthard, a two-time winner of the Monaco Grand Prix and a resident of the Principality, joined TW Steel onboard their yacht to showcase their latest offering and the first models […]

Worldmaster 1888 Réserve de Marche

The latest newcomer in the legendary “Worldmaster 1888” series is the first timepiece launched by Atlantic Watch SA with a power-reserve indicator. Headquartered in the Swiss town of Lengnau, Atlantic Watch SA has been manufacturing quality watches for over one hundred and twenty years. Atlantic Watch SA has an enviable global reputation as a manufacturer of timekeeping instruments with a […]

TW Steel’s CEO Goliath

Amsterdam, The Netherlands (EMBARGOED – 23 March, 2011) – TW Steel, the Dutch watch brand ‘Big in Oversized Watches’, officially launches its new CEO Goliath collection at BASELWORLD 2011 today. Further building on the luxurious ‘Collection ExtraOrdinary’ platform, first launched by the brand at BASELWORLD in 2009, the 15-model CEO Goliath family continues the theme of taking existing collections within […]

Dario Franchitti

TW Steel Congratulates Brand Ambassador Dario Franchitti on 2010 IndyCar Series Title Amsterdam, The Netherlands (03 October, 2010) – TW Steel, the Dutch brand specializing in oversized watches, would like to officially congratulate Brand Ambassador, Dario Franchitti, on winning the 2010 IZOD IndyCar Series Championship on Saturday 2nd October, at the Homestead Miami Speedway, Florida. The 37-year-old from Scotland claimed […]

The Man who took Spain to the Top of the World

New ZENI TH Ambassador The Man who took Spain to the Top of the World This summer, Vicente del Bosque led the Spanish national soccer team to the top of the world in SouthAfrica. Under his direction, la Roja played the best soccer on offer at this year’s World Cup. The team “ranas smoothly as a Swiss watch”, according to […]

Emerson Fittipaldi TW Steel

Amsterdam, The Netherlands (05 November, 2010) – TW Steel, the international watch brand ‘Big in Oversized Watches’, fittingly unveiled its tribute to motor racing legend and two-time Formula One World Champion, Emerson Fittipaldi, as the Brazilian Grand Prix weekend started in Sao Paulo on Friday. The TW Steel Emerson Fittipaldi timepiece, available in a 45mm (TW609) and 48mm (TW610) edition, […]