TW Steel Hit the Grid with Red Bull Holden Racing

TW Steel is proud to announce a new partnership with one of the racing world’s most exciting teams, the Red Bull Holden Racing Team.As Official Timekeeping Partner, the Dutch watch brand will launch a Red Bull Holden Racing Team Special Edition based on its new Volante collectionto celebrate thiscollision of boldness. The team have torn up the record books for […]

TW Steel Reveals Kelly Rowland Canteen Bracelet Timepiece

TW Steel, the global lifestyle brand ‘Big in Oversized Watches’, is proud to showcase the all new Special Edition timepiece honoring its partnership with Grammy Award winning recording artist and worldwide singing sensation, Kelly Rowland.   The Kelly Rowland Canteen Bracelet Special Edition (TW312 – €459,- / $649 US) features a distinctive and highly appealing all-black PVD coated steel case […]

The Laco Watch Manufacture

Laco. Committed to tradition Established in 1925 in the watchmaking metropolis of Pforzheim, Germany, Laco GmbH maintains a close connection with its founding values and uses those beliefs as a base for its current corporate philosophy. Andreas Günther, CEO of Laco GmbH and member of the company’s sixth generation of ownership, sees no incompatibility with such an approach. “Tradition, for […]

New Timepieces Worthy Of Triple Crown Winners

To immortalise Yamaha Factory Racing’s sensationally strong 2015 season and carry forward the champion spirit into 2016, TW Steel launches a new Yamaha Factory Racing collection at BASELWORLD 2016. Last year TW Steel’s official racing partners, the Yamaha Factory Racing team, brought home the MotoGP™ Triple Crown as riders Jorge Lorenzo and Valentino Rossi dominated the field, taking first and […]

Brand New Maverick Collection Adds Attitude to The Sport Heritage World

Amsterdam, The Netherlands (March 17, 2016) – TW Steel shakes up father time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on time. The hugely successful Son of Time […]

TW Steel Launch Yamaha Factory Racing Triple Crown Limited Edition

TW Steel is celebrating the incredible Triple Crown victory ofracing partner Yamaha Factory Racing in the best possible way. The world’s most successful MotoGP™ team wrote another chapter in the history books at the pinnacle of racing in the 2015 MotoGP™season, taking the Rider, Team and Manufacturer Title – The Triple Crown. A big victory deserves a big timepiece to […]

33 ELEMENT in Swiss Boutique

“33 ELEMENT – a modern interpretation of a classic. Their minimalism, clarity, durable classic case shapes, and thin lines around thedial create a concise, straightforward brand image. They represent a universal alliance of reliability with a Ronda Swiss movementcombined with high-tech materials: ceramics, steel, titanium, sapphire – altogether making 33 ELEMENT watches stylish and quality accessories for the modern inhabitant […]

Yamaha Factory Racing Collection

TW Steel has revved up its ‘Big in Oversized Watches’ family with the introduction of the four-strong Yamaha Factory Racing collection. Boasting two Tech and two Pilot executions, these timepieces perfectly showcase TW Steel’s famed design accents while at the same time they infuse the very brand DNA and the racing pedigree of Yamaha Factory Racing and its current YZR-M1 […]

CEO Canteen Automatic Dario Franchitti Limited Edition

TW Steel is delighted to honour brand ambassador and multiple IndyCar Series Champion, Dario Franchitti, with a brand new limited edition timepiece – the CEO Canteen Automatic Dario Franchitti (CE1200 – 50mm), the first model from the brand new CEO Canteen Automatic collection. Franchitti, a proud ambassador for the brand ‘Big in Oversized Watches’ since 2010, has undoubtedly cemented his […]

The New Zenith Pilot Montre d’Aéronef Type 20 “40 mm Lady”

Airborne adventures in the feminine mode Inspired by the watches and onboard instruments that Zenith produced in the early days of aviation, the Pilot Collection soars to new heights by introducing its first feminine model: the Pilot Montre d’Aéronef Type 20 “40 Mm Lady”. An eloquent and glamorous tribute to the great aviation conquests faithfully accompanied by Zenith, this timepiece comes […]

Swiss Boutique Loyalty Program

We are pleased to introduce the program Swiss Boutique Loyalty, created for our current and future customers in collaboration with First Investment Bank. What is Swiss Boutique Loyalty Program all about? The program is designed to reward our loyal customers. During the program (up to 31.12.2013g) for purchases over BGN 400,- in any of our stores and payment made by […]

EL PRIMERO Chronomaster 1969

The new El Primero Chronomaster 1969 chronograph is a concentrated blend of Zenith’s genetic heritage: the historical colours of the first El Primero chronograph are associated for the first time with the emblematic dial opening revealing the beating heart of the movement – the signature of the Manufacture Zenith. An authentic summary of the brand DNA. Zenith made its mark […]

ZENITH Doublematic

Yesterday Cairo, today Tokyo, tomorrow Moscow, always with an updated time zone. A simple operation sends the Pilot Doublematic’s worldtime function through all the time zones, as the crow flies. Day and night, here and there One disc transferred onto the flange reveals the time in each iconic city, while a second disc indicates day or night. Paired with a […]


Historical architecture meets the avant-garde as Zenith renovates its Manufacture Still firmly located in the very spot where it was born in 1865, the Manufacture Zenith has just witnessed the successful completion of the renovation work conducted on its central building uniting the various professions involved in watch production. Ever since its founding almost 150 years ago, the brand with […]

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